integrated Marketing campaigns
I’ve spent the last 2+ years leading all global marketing campaigns for the Academic Programs team at Tableau. I’ve gained experience working with cross-channel teams including creative, digital, content, email automaton, localization and engineering. The goal of each campaign is to generate demand for student license downloads.
data skills campaign
The demand for new grads with data skills is rising. This campaign was targeting students who may not think data skills are necessary. Campaign tactics included: landing page (anchor content), paid social, display ads, brand partnerships with universities, email marketing, and editorial blog posts.
generation data CAMPAIGN
This campaign aimed to highlight real students using Tableau, who we like to call the next generation of data learners. Campaign tactics included: landing page (anchor content), webinar series, blog series, paid social, native programming, email marketing, and organic social.
BACK TO SCHOOL CAMPAIGN
This campaign timely as students and instructors are heading back to school. The goal is to have universities incorporate Tableau as part of their new year. Campaign tactics included: landing page (evergreen page update), print collateral, customer video testimonial, and online contest.